Client: Malmö stad
Function: Graphic designer, web designer, music supervisor, artworker
Core team BBDO Nordics: Rebecca Grimshorn, Elin Wikberg, Petter Dahlskog, Cecilia Elmerson

Just like smoking and speeding, littering is an irrational behaviour. We all know it’s bad, yet we still do it. So, to tackle this we aimed for an irrational approach. To make it socially unacceptable to litter by proving that the people around you think it’s unattractive when you do it – and attractive when you don’t.