Client: Malmö stad
Function: Graphic designer, packaging designer, motion designer, final art
Core team BBDO Nordics: Karl Arildsson, Linn Persson, Ulrika Hammarlund, Mathias Björkheim, Petter Dahlskog

What do you do when Swedes' interest in democracy is declining? You put the topic on everybody’s lips.
For the upcoming election, the city of Malmo needed to find a way to get its residents to the voting booths. To do so, we utilized the city’s hidden resource – its unofficial national dish, the falafel – to reach the heart through the stomach.